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Mobile Commerce--potential, hurdles & technological aspects

Panelists: Wolfgang Pree (Univ. of Constance/UC Berkeley) -- Wolfgang Schwabl (mobilkom Austria) -- Hermann Lischka (Raiffeisen Banking Group) -- Jurgen Ziegler (Nokia)

Despite the potential and the expectations set in mobile commerce, the actual volume of mobile commerce in 2001 is low compared to the bright forecasts. The panel tries to reveal the factors that will be critical in the future to make mobile commerce a success. What could be the efforts to move in that direction? What are the marketing/engineering/infrastructure challenges?'